After working for decades with website owners, I’ve come across more than a few who have what I call the “It’s MY site!” syndrome. When I suggest certain design decisions or website changes to improve the value of a website to the visitors, the owner doesn’t allow them because he/she doesn’t personally like them.
There are 2 big logic problems here:
1. Why does someone think they need expert advice, pay good money to get it, then ignore it and follow their personal (non-expert) opinion?
2. The purpose of a commercial website is to provide certain solutions to certain problems which a certain target audience has, in exchange for money. It’s all about the VALUE for the VISITOR – not for the owner. Of course the owner expects to also get value in return. But that only happens by being “customer-centric”. It’s the visitor’s perception – not the owner’s that counts.
A website designed to please only an owner who has “It’s MY site!” syndrome is less likely to make the owner money because it’s of less value to the visitor.
Always think of how website features or changes can be of more help to website visitors. That’s how they help the owner.
To your online success!
Author: jim coe