When web page design customers ask too much…
Things can go wrong when a website owner is naive about collaborating with a web developer. One problem happens when a site owner doesn’t realize what they’re actually asking for.
“So What Did You Expect?”
Web page design customers usually expect three things:
- High Quality
- Low Price
- Fast Delivery
Think about it. Are those three expectations realistic and compatible? All three at the same time? Never!
High quality means a developer must spend extra time and effort on a project, compared to other projects. That’s because website building tools are naturally imperfect. To get the very best results, the developer has to manually hack codes, tweak settings and otherwise force an optimal result out of problematic tools.
After every change to a page the developer must inspect the changed page. Teak – inspect, tweak – inspect, tweak – inspect. This time-consuming iterative effort happens again and again, for even the most minor change. It takes lots of time and patient effort. In other words, it’s not going to be cheap – unless the developer can afford to lose money.
Getting a project done in a hurry requires pushing it ahead of other promised work in a developer’s workflow, which is risky to client relationships. It probably also means working nights and weekends and cutting short family, social and R&R time. Such an all-out effort should be rewarded – like by receiving a higher fee.
Providing a low price on a site development project, without personal sacrifice, means limitations which customers may not like, such as:
- Customer supplies all content ready to use
- No creation of original graphics or programmatic functions
- No extensive image work in Adobe Photoshop
- No major re-writes of text content
- Maximum use of pre-built themes and widgets
- Little or no customization
- Fast approvals and little rework
- Minimum testing
Where does that leave us?
What it boils down to is simply this – “Choose Any Two”
Many years ago a company in which I was a partner shared some warehouse space with an interesting character. He was a solid 1970’s motorcycle club type, with a hot Harley, the look of a pirate and a red ponytail. And he was the sweetest guy you could hope to meet. He ran a one-person T-shirt silkscreening operation in his part of the warehouse.
One day I was jaw-boning with him and asked about this big triangular sign he had just put up on his wall. The story was that he’d gotten tired of customers asking him for unrealistic delivery dates at unprofitable prices and with the highest possible quality. So, that s how I learned this Customer Rule. And I’ve never forgotten it.
To your online success!
Author: jim coe
Web Page Design Conundrum by jimcoe