Your Website’s Front-end and Back-end:
Website owners naturally worry about how the Visitor-Facing Front-end (or “Frontend”) part of their website looks and behaves. But what about the Back-end (or “Backend”), where much of the marketing and sales action may happen? Ecommerce websites usually have at least an email signup process, while some websites have a whole lot more. These things usually take place on the Back-end, but many sites have much more than a simple email signup going on from their Back-end.
Wikipedia has this (rather poor) definition.
For example, here is a diagram for one of my sites that has a pretty elaborate Back-end. This particular website sells an ebook. And it also provides a “One-Time-Offer” (OTO) product – that is, a product which is offered only once per visitor (using a special WordPress plugin for this purpose). It also keeps track of mail list signups and separately tracks past buyers.
And it has 2 sets of Autoresponder (“AR”) email messages for the Prospects and the Past Buyers mail lists. Autoresponders automatically send your pre-built messages according to your schedule, or are triggered by visitor activity. This is all done using the $20 a month AWeber mail list service and WordPress. I also use a download security software (“Easy ClickGuard”) to prevent people who didn’t purchase the ebook from obtaining it and to prevent buyers from reselling it. The diagram also shows my online traffic generation “Sales Funnel” for this website.
How to Get a Back-end Designed:
If your website requires Back-end processes, how do you go about getting those set up?
A Back-end design has to start with a detailed description to your website designer that covers:
- The Goals of your Back-end
- All Entities and products involved
- The actions that must happen
- What happens at any Decision (“Yes/No”) Points
To your online success!
Author: jim coe