Resources & Reviews
‘Local Online Marketing’ by Claude Whitacre
ebook, 158 pages. Also available in paperback
An excellent and inexpensive Kindle ebook about how to do Local Online Marketing for your brick & mortar business.
Amazon has a free Kindle reader software tool for any device, so you don’t have to buy a hardware reader to read Kindle ebooks.
Until next review…
Here I’m adding useful free info as a way of thanking you for your visit.
1. A List of My Favorite Free WordPress Plugins (PDF)
(To save it, just open it and move your mouse cursor around the right bottom part of the page until the menu pops up)
I use many free WordPress plugins on the websites I build. They are a great way to provide extra functions, do more online marketing and secure your site from data loss or hackers. There are WordPress plugins for almost anything you can imagine.
My favorite plugins list is approaching 50 items, but I don’t recommend using that many on each site. Too many plugins can slow down your WordPress pages and posts and may cause other issues.
Adding WordPress plugins
To add a WordPress plugin from your WordPress Dashboard, use the “Plugins > Add New…” dashboard item. This will bring up a search function which will automatically find the plugin by it’s name and offer to install it. During the install, you are invited to “Activate” the plugin. If you want to use it right away, do the activation step. Then look at your Plugins List to see what settings may be required to customize the plugin. Also look at the Settings and Tools dashboard items for possible new plugin settings. Some plugins even add a whole new dashboard item.
Updating your plugins
Plugin authors issues patches, fixes and other updates quite often, especially whenever a new version of WordPress is released (about twice a year?). It’s important to go into the “Plugins” section of your WordPress dashboard and keep updating your plugins. I’d recommend doing that once a week, or once a month at a minimum. Of course that’s something I do for my busy clients to save them time.
2. Find, monitor and submit your business to the 15 top Local Marketing websites
MOZ Local Click the dark blue-green button down the page called, “Learn more about Moz Local“, then click on “Check my listing score“
3. Free online tools
This handy tool lets you measure anything on your display in pixels. It’s great for working with images, page layouts, column sizes and such.
Pixie will show you the color code of any pixel underneath your mouse cursor. Very handy for investigating or copying colors.
Prezi (free for 30 days)
Prezi is an easy to use tool for building animated charts used in presentations and on websites.
Share large files with others and also use Dropbox to save your WordPress website backups. With Dropbox on your mobile devices, it’s easy to transfer stuff too.
Screaming Frog will spider your website and reveal lots of info (mostly technical) about the pages on your website and their status.
Find That Font allows you to select just the right font from those installed on your computer.
This is an SEO program with many features to test and improve your website pages for online marketing and learn more about your competition.
GIMP is a free, open source image editor which can be used in place of the expensive Adobe Photoshop program.
I’ll be creating more valuable free info as I further develop this site. I hope you’ll come back from time to time to learn more.
To your online success!